Atlassian is making its largest-ever acquisition, announcing a $1 billion deal to acquire DX, a fast-rising developer productivity insights platform. The transaction, which will be paid in cash and restricted stock, underscores Atlassian’s strategy to deepen its foothold in engineering analytics and expand the value of its project management and collaboration suite.
Founded in 2019 by Abi Noda and Greyson Junggren, DX quickly carved out a niche by helping enterprises measure how effectively their engineering teams work—and more importantly, where bottlenecks hold them back. Unlike traditional metrics that often felt like surveillance, DX built tools that gave teams context, combining qualitative and quantitative insights into workflows.
A Startup with Momentum
DX has been scaling fast. Since coming out of stealth in 2022, the company has tripled its customer base annually, landing more than 350 enterprise clients, including ADP, Adyen, and GitHub. Notably, DX achieved this growth with less than $5 million in venture funding—an efficiency that resonated with Atlassian co-founder and CEO Mike Cannon-Brookes, who highlighted the cultural alignment between the two companies.
“DX has done an amazing job of understanding developer productivity from both the numbers and the human side—and turning those into actionable insights,” Cannon-Brookes explained. “That’s critical at a time when companies are investing heavily in AI tools and need to measure if that spend is actually driving outcomes.”
Strategic Fit with Atlassian
Atlassian had been experimenting with in-house developer productivity solutions for years but decided to look externally for a platform that was already proven at scale. DX was a natural choice, given that 90% of its customers were already using Atlassian products like Jira and Confluence.
For Noda, the match also felt right: “We’re able to provide customers with a full flywheel—diagnosing where teams struggle through DX, then using Atlassian’s tools to actually fix those bottlenecks. Together, it’s an end-to-end solution that customers have been asking for.”
What Comes Next
DX will be integrated directly into Atlassian’s product suite, enhancing its ecosystem of tools for developers and IT teams. This acquisition also follows Atlassian’s recent purchase of The Browser Company, signaling a rapid acceleration in its M&A strategy to strengthen both AI-driven and workflow-focused capabilities.
For enterprises, the deal signals a stronger push toward evidence-based productivity management, where investments in AI, developer tools, and collaboration platforms are tied directly to measurable outcomes.
As the enterprise software market grows increasingly competitive, Atlassian’s $1 billion bet on DX positions it not just as a project management leader, but as a company doubling down on how engineering work actually gets done.