Rimac Technology has appointed Nurdin Pitarević as its new Chief Executive Officer, signaling a strategic shift as the company prepares for its next phase of international growth.
The leadership transition comes at a critical time for the global automotive sector. As electrification accelerates across major markets, automakers are increasingly relying on specialized technology partners to deliver advanced battery systems, electric powertrains, and integrated vehicle software. Rimac Technology has positioned itself as one of those key partners, supplying high-performance electrification systems to global OEMs.
Pitarević brings extensive experience in automotive operations, manufacturing, and business leadership. His appointment reflects Rimac Technology’s broader ambition to scale its operations while maintaining the engineering excellence that built its reputation. As the company continues expanding production capabilities and strengthening its Tier 1 supplier role, operational discipline and global coordination will become even more essential.
Under this new leadership, the focus is expected to center on three priorities: scaling manufacturing capacity, deepening relationships with international automotive brands, and reinforcing the company’s position in the competitive EV supply chain. With demand for high-performance battery and e-powertrain solutions rising, Rimac Technology’s ability to combine innovation with enterprise-grade execution will be a defining factor in its growth trajectory.
The appointment of Pitarević marks more than a routine executive change—it represents a maturation phase for Rimac Technology as it transitions from a fast-growing technology innovator into a globally scaled enterprise supplier.
As the EV ecosystem continues to evolve, strong leadership will play a critical role in shaping how technology companies compete, collaborate, and deliver value across the mobility landscape.