When enterprises invest in experience management platforms, the real value often comes not just from the technology itself, but from how effectively it is implemented and scaled. At its inaugural global partner awards, Qualtrics highlighted the organizations helping customers move beyond deployment toward measurable transformation — and among them was Australia-based consultancy Act XM.
The Sydney-headquartered firm was named Partner of the Year for the Asia Pacific and Japan (APJ) region, one of nine recipients across five award categories announced during the X4 Summit 2026.
Recognizing Partners Driving Real Transformation
The awards mark the first time Qualtrics has formally recognized its global partner ecosystem at this scale, with a focus on organizations that go beyond technical implementation.
According to the company, the selected partners were those that demonstrated the ability to unlock advanced platform capabilities, drive meaningful outcomes, and help customers navigate an increasingly AI-driven business environment.
“Our partners are at the heart of how customers experience the full power of Qualtrics,” said Sean Holcombe. “This inaugural group represents the best of our ecosystem globally.”
Act XM’s Approach to Experience Management
For Act XM, the recognition reflects its focus on translating experience data into actionable insights across both employee and customer journeys.
The consultancy has played a key role in helping organizations move from collecting feedback to operationalizing insights, enabling faster decision-making and more responsive service delivery.
Among its initiatives is the rollout of Partner Success Packages across Australia and New Zealand — a structured approach designed to help organizations maximize the value of their experience management programs.
This includes guiding clients through strategy development, implementation, and continuous optimization of their Qualtrics platforms.
Delivering Impact Across Sectors
Act XM’s work spans both public and private sector organizations, with projects focused on improving how institutions understand and respond to stakeholder feedback.
In one example, the company supported the modernization of employee listening programs for local government services in Australia, helping agencies better capture workforce sentiment and improve internal engagement.
In another, Act XM worked with a major Australian financial institution to embed real-time dashboards powered by Qualtrics, enabling faster access to customer insights and more data-driven decision-making.
These types of implementations highlight a broader shift in enterprise technology — where success is increasingly measured by how effectively organizations can act on data in real time, rather than simply collect it.
A Growing Role for Partners in the AI Era
As experience management platforms evolve with AI capabilities, partners are becoming central to helping organizations navigate complexity and drive adoption.
Act XM’s recognition underscores the importance of combining technology, domain expertise, and execution capability to deliver meaningful outcomes.
For Antonia Calvo, the award represents validation of the company’s approach to delivering impact through both technology and practical implementation.
“Winning Partner of the Year is a meaningful moment for us,” Calvo said. “It reinforces our belief that when the right technology is combined with expertise and execution, real impact follows.”
Strengthening the Experience Economy
As enterprises continue to prioritize both customer and employee experience, platforms like Qualtrics are becoming central to how organizations gather and act on insights.
At the same time, partners such as Act XM are playing an increasingly critical role in ensuring those platforms deliver measurable value.
The recognition at X4 Summit 2026 highlights how collaboration between technology providers and consulting partners is shaping the next phase of experience management — one defined by real-time insights, AI-driven capabilities, and a stronger focus on outcomes.