As digital interactions increasingly rely on seamless, secure, and scalable connections, platform reliability has become a defining factor for enterprise technology providers. For Bitly, strengthening its technical leadership is now central to sustaining that scale.
The company has appointed Matt Young as Chief Technology Officer, marking another key leadership move under CEO Peter Krivkovich as the company continues to invest in platform innovation and global growth.
Strengthening Engineering Leadership for the Next Phase of Growth
Young’s appointment comes as Bitly looks to further scale its infrastructure and enhance its platform capabilities amid growing demand for link and QR code management solutions.
Today, the platform supports businesses in more than 190 countries, ranging from individual creators to a significant portion of Fortune 500 companies. This global reach is underpinned by high platform reliability and a strong focus on trust and safety, including systems designed to detect and block malicious links at scale.
Krivkovich emphasized that strengthening the engineering function is essential as the company evolves.
“As demand for reliable and scalable digital connection tools continues to grow, investing in our platform is critical,” he said. “AI is accelerating software development, but long-term value comes from platforms that can deliver performance consistently at scale.”
A CTO Focused on Scalability and Modernization
As CTO, Young will lead Bitly’s engineering and data organizations, overseeing the company’s technical strategy and platform scalability.
He brings more than two decades of experience in building and leading high-performing engineering teams, with expertise spanning cloud transformation, platform modernization, and emerging technologies such as AI.
Before joining Bitly, Young served as CEO of UserVoice, where he led product strategy and guided the company through a successful acquisition. He also previously held the role of CTO at Vodori, further strengthening his background in enterprise software development.
His appointment reflects Bitly’s focus on combining technical depth with operational scale as it continues to expand its global platform.
Building on a Strong Leadership Foundation
Since taking on the CEO role in 2025, Krivkovich has been actively strengthening Bitly’s leadership team to support long-term growth.
Prior to becoming CEO, he served as the company’s Chief Financial Officer, playing a key role in scaling the business. Earlier in his career, he co-founded NextRoll, where he helped build a global performance marketing platform.
Under his leadership, Bitly has focused on aligning its operational and technical capabilities to support increasing demand from enterprise customers.
Expanding Leadership Across Key Functions
Alongside the CTO appointment, Bitly has also made several internal promotions aimed at strengthening its broader leadership structure.
Kelly Zitzmann has been promoted to Chief Legal and Administrative Officer, overseeing legal, compliance, people operations, and platform safety.
Luke Reynebeau now serves as Vice President of Product Marketing, leading product positioning, lifecycle strategy, and customer engagement initiatives.
Meanwhile, Shannon Jankun has been promoted to Vice President of Human Resources, focusing on talent development and organizational growth across Bitly’s global workforce.
These leadership updates reflect a broader effort to align the company’s technical, commercial, and organizational capabilities.
Scaling a Platform for Global Digital Connections
Bitly’s platform processes hundreds of millions of connections each month, enabling businesses to manage and measure interactions across digital and physical channels.
As organizations increasingly rely on data-driven engagement strategies, platforms like Bitly are becoming essential infrastructure for tracking performance, ensuring security, and delivering consistent user experiences.
With the addition of Young as CTO, Bitly is positioning itself to further enhance its platform while maintaining the reliability and trust that underpin its global customer base.
A Strategic Move in a Competitive Digital Landscape
The appointment highlights a broader trend in enterprise technology — the growing importance of engineering leadership in driving innovation and scalability.
For Bitly, the combination of strengthened technical leadership and continued executive investment reflects a clear strategy: to evolve its platform, expand globally, and remain a critical layer in how businesses create and manage digital connections.