Australian technology services provider Data#3 has appointed Craig Ellis as General Manager for Western Australia, reinforcing the company’s focus on regional leadership, customer engagement, and long-term digital transformation initiatives.
The appointment took effect on May 11, 2026, and comes as organizations across Western Australia continue increasing investments in cybersecurity, AI adoption, infrastructure modernization, and managed technology services.
Ellis is no stranger to the business. He has spent the last eight years with Data#3 and most recently served as Manager of Infrastructure Solutions for Western Australia, where he oversaw both product and services operations. During his time in the role, he developed a reputation for helping customers align technology investments with broader business objectives and operational outcomes.
His experience spans infrastructure services, cybersecurity, artificial intelligence, and enterprise technology environments — areas that are becoming increasingly important as businesses navigate more complex digital ecosystems.
Strengthening Data#3’s Presence in Western Australia
The leadership move reflects Data#3’s broader strategy of strengthening local expertise while maintaining close relationships with customers and partners in key regional markets.
According to John Tan, Ellis’ deep understanding of the Western Australian market and customer landscape made him a natural fit for the role.
Tan noted that Ellis has spent years working directly with organizations across the region, helping them manage increasingly complex technology environments while maintaining focus on long-term value creation.
He also highlighted Ellis’ experience across infrastructure, services, security, and AI initiatives as important strengths as enterprises continue modernizing operations and adopting emerging technologies.
Meanwhile, Brad Colledge described Ellis as a respected internal leader whose appointment reflects the company’s commitment to continuity and regional expertise.
Growing Demand for AI and Secure Infrastructure
The appointment also comes during a period of growing enterprise demand for AI-ready infrastructure, cybersecurity resilience, and integrated technology services throughout Australia.
Organizations across sectors including mining, government, financial services, healthcare, and education are increasingly looking for technology partners capable of delivering both strategic guidance and operational execution.
For providers like Data#3, local leadership remains important as enterprises seek partners that understand regional business environments while also helping navigate global technology shifts.
Ellis acknowledged the importance of the Western Australian market to the company and emphasized the strength of the local team and partner ecosystem.
He said his priority would be creating an environment where employees can continue delivering strong outcomes for customers across the state while maintaining long-term relationships with partners and organizations throughout the region.
Leadership Continuity in a Rapidly Changing Market
The move highlights how technology service providers are increasingly prioritizing leaders with both technical depth and regional market experience as enterprises accelerate digital transformation projects.
As AI adoption expands and infrastructure demands become more complex, companies are placing greater emphasis on leadership capable of balancing innovation, operational delivery, security, and customer alignment.
For Data#3, Ellis’ appointment signals continuity while positioning the company to support evolving customer needs across Western Australia’s rapidly changing technology landscape.