A Geelong-based cycling technology start-up is making a significant move within the local industrial landscape, relocating its operations to one of the region’s key industrial developments. Partington, known for its high-performance carbon fibre bicycle wheelsets, has decided to move from Deakin University’s Carbon Nexus facility to the Wilmac Corio precinct, marking a new chapter for the business.
The relocation follows a successful capital raise that provided Partington with the resources needed to expand its operations and meet the growing demand for its cutting-edge products. According to Partington’s founder and chief technology officer, Jon Partington, the company had outgrown its original location and sought a space that could accommodate its evolving needs.
Strategic Relocation to Wilmac Corio
Partington’s new headquarters at Wilmac Corio will serve as the center for all design, manufacturing, and development activities related to its carbon fibre bicycle wheels. The choice of the new site was driven by the facility’s proximity to Melbourne, making it easier to attract talent and offer better logistics for the growing business.
“Being able to stay close to our roots in Geelong while being more accessible to Melbourne was an important factor in our decision to relocate,” said Jon Partington. “The location provides a modern, spacious facility that perfectly aligns with our vision for expansion and innovation in the cycling industry.”
Geelong’s Industrial Growth Continues
The Wilmac Corio precinct, where Partington is relocating, has already seen significant sales activity, with $38 million in sales recorded. The area’s strategic location and its growing reputation as an industrial hub have attracted both local businesses and investors. Geelong, with its fast-developing infrastructure, offers businesses like Partington a prime location for expansion.
“Geelong is becoming an increasingly attractive destination for businesses seeking a blend of accessibility, growing infrastructure, and strategic positioning,” explained Angus McQueen, director of Wilmac. “The demand for modern industrial facilities in the region continues to rise, making it an ideal place for expanding businesses like Partington.”
Partington’s Growing Influence in the Cycling World
Partington’s growth comes on the heels of its success in the competitive cycling world. The company’s carbon fibre wheelsets are becoming increasingly popular, with cyclists like Rudy Porter using them to claim the mountain classification at prestigious races like the Cadel Evans Road Race.
What started as a small garage project in Torquay in 2019 has since blossomed into a global business, attracting attention from professional cyclists and bike enthusiasts alike. Partington’s focus on high-quality, lightweight, and durable products has positioned the company as a standout in the cycling industry.
A Future-Focused Hub for Innovation
The move to Wilmac Corio is part of a broader trend in Geelong, where businesses are seeking to tap into the region’s growing infrastructure and strategic location. The area offers easy access to key transport links such as the Geelong Port, Avalon Airport, and major road networks, making it a convenient choice for companies looking to grow and expand their market reach.
Partington’s decision to relocate also highlights the changing landscape of Australian industry, as businesses look for flexible, high-quality spaces that can support their long-term growth.
Conclusion: Riding Towards a Bright Future
Partington’s relocation to Wilmac Corio signals a major step forward in its journey to become a global player in the cycling industry. With the new facility’s cutting-edge infrastructure and its strategic location, the company is poised to expand its influence while remaining deeply connected to its Geelong roots. As more businesses follow suit in relocating to Geelong’s thriving industrial precincts, the region’s prominence as a key industrial hub will only continue to grow.