Industry Impact
Cybersecurity | Financial Controls | B2B Payments
Regions: Australia, New Zealand, United States
Website: eftsure.com
Rewriting the Rules of Trust in Finance
Eftsure is an Australian fintech company specialising in B2B payment protection and fraud prevention.
Founded in 2015 by Michael Kontorovich, Ian Mirels, and Mark Chazan, Eftsure offers a SaaS platform designed to help organisations securely manage and verify electronic funds transfers (EFTs), reducing the risk of payment fraud, errors, and cybercrime.
The Founders of the Shift
What began in Australia in 2015 is now a trusted platform used by over 2,500 companies and government agencies. With a leadership team experienced in finance, cybersecurity, and SaaS, Eftsure delivers a new level of security and accountability to financial operations.
Key Leadership:
- Mark Chazan – Co-founder & CEO (ANZ)
- Jon Soldan – Global CEO (USA)
- Arjun Adhia – VP Finance & Operations
- David Higgins – Chief Technology Officer
- Kim Lalor – Chief Customer Officer
- Sam Rahmanian – Chief Revenue Officer
What Makes Eftsure Disruptive?
Real-Time Fraud Detection
Automatically verifies supplier bank details against a proprietary database, significantly reducing the risk of fraudulent or misdirected payments.
A Crowdsourced Trust Network
With over 7.5 million verified supplier records, the network improves with each new customer—forming a collective fraud protection layer for all.
Seamless ERP Integration
Eftsure integrates with systems like Xero, MYOB, NetSuite, and SAP, fitting directly into existing workflows without major IT overhauls.
Enhanced Compliance & Control
From government departments to construction firms and hospitals, Eftsure helps teams stay audit-ready, enforce segregation of duties, and maintain financial hygiene.
The Impact: Subtle, but Powerful
Eftsure isn’t reinventing payments—it’s redefining trust before payments are made.
This niche, yet critical verification function, bridges cybersecurity and finance operations, providing an invisible but essential safeguard.
Much like antivirus software protects your data quietly, Eftsure protects your cash flow—one payment at a time.
CRO Insight: Real GTM Tactics in Play
Sam Rahmanian, Eftsure’s CRO, revealed the team booked over 1,100 meetings in a single month in Australia alone—90% from cold calling.
From his post:
“Cold calling isn’t dead. If no one else is calling, we will. We booked 90% of our meetings just by using our voices. It is still by far the best channel and I’ve been doing this for a long time!”
This proves Eftsure’s go-to-market strategy isn’t just about product innovation—it’s also about focused execution, classic outbound tactics, and leveraging tools like RelevanceAI to enrich every outreach.
Expansion into the U.S. Market
Eftsure has launched operations in Lehi, Utah, signaling its expansion into the U.S. with Jon Soldan appointed as Global CEO.
Why the U.S.?
- High rates of payment fraud and email compromise scams
- A real need for multi-factor payment verification
- Smooth integration with U.S. financial platforms
What’s Next for Eftsure?
(Industry Perspective – Not Official Statements)
While no formal roadmap has been published, indicators suggest:
- Scaling U.S. operations across key industries
- Educating finance leaders on payment verification
- Innovating with AI, data partnerships, and behavioural risk scoring
Final Thought
Eftsure isn’t just another fintech—it’s a real-time, intelligence-driven security layer for finance teams.
That makes it one of the most relevant and necessary disruptors in today’s digital economy.