Industry Impact
Sales enablement | Document automation | Proposal software
Website: qwilr.com
In a world where the sales cycle is increasingly digital, few tools have bridged the gap between design, efficiency, and engagement quite like Qwilr. Founded in 2014 and headquartered in Sydney, Australia, Qwilr is a rising force in the sales enablement, document automation, and proposal software industry. With a platform that replaces static PDFs with interactive, web-native documents, Qwilr is transforming how businesses present themselves and close deals.
The Qwilr Story
The company was co-founded by Dylan Baskind (CEO) and Mark Tanner (President). Baskind, the technical and product visionary, brought a designer’s sensibility to the traditionally dull world of business documents. Tanner, a former Google strategist, injected commercial strategy and global growth experience, helping shape Qwilr’s trajectory from a local SaaS startup to a globally adopted sales tool.
What Qwilr Offers
At its core, Qwilr helps sales, marketing, and customer success teams create web-based proposals that are:
- Interactive & Visually Compelling: Think modern design meets real-time engagement—pages come alive with embedded videos, animations, live pricing, and e-signatures.
- Smart & Automated: Templates, CRM integrations (Salesforce, HubSpot, Pipedrive, etc.), and merge fields make proposal creation as fast as it is beautiful.
- Insightful: With built-in analytics, teams can track how long a prospect views each section, giving sales reps timely follow-up cues.
- Brand-Consistent: Templates are lockable to maintain brand guidelines and legal compliance across distributed teams.
Whether it’s a SaaS company pitching to enterprise clients or a consultancy proposing new services, Qwilr elevates their presentation to match modern expectations.
Why Qwilr Is Disruptive
A Web-Native Revolution
By transforming old-school PDFs into responsive web pages, Qwilr delivers a document experience that feels alive, trackable, and mobile-friendly. This is a game-changer in a world where first impressions often happen online.
Speed and Scale for Sales Teams
Creating proposals used to take hours. With Qwilr’s automation tools and CRM integration, teams can now generate personalized documents in minutes—perfect for high-velocity sales environments.
Design That Sells
Qwilr brings the polish of consumer-grade tools like Webflow and Canva into B2B sales. Its visual storytelling capabilities help companies stand out and communicate value clearly and elegantly.
Global Adoption, Lean Growth
Without massive funding rounds, Qwilr has grown organically, now serving customers in over 60 countries. Notable users include Dropbox, Zendesk, and Asana—a testament to the product’s versatility and appeal.
Quote from Mark Tanner, Co-founder of Qwilr
“Your proposal is an extension of your brand. A polished, on-brand proposal signals professionalism and consistency. When your proposal matches the look and feel of your other collateral, it reassures prospects they’re dealing with a credible business… A well put together proposal can be reassuring and turn a ‘maybe’ into a ‘yes’.”
— Mark Tanner, LinkedIn
This quote underscores Qwilr’s philosophy: that sales documents aren’t just informational—they’re brand experiences that influence buying decisions.
Where Qwilr Doesn’t (Yet) Dominate
Qwilr is a powerful add-on to the sales toolkit, but not a full replacement for CRMs, contract lifecycle tools, or offline documentation systems. It shines in creating digital proposals, but isn’t built for complex legal contracts or highly regulated workflows. It’s evolutionary—significantly better than what came before—but not entirely revolutionary.
The Bottom Line
Qwilr is modernizing the sales proposal process. By making documents smarter, faster to create, and more engaging, they’re helping teams sell with greater confidence and clarity. It may not be reinventing the sales wheel, but it’s certainly upgrading the ride.
Why it matters: As digital-first sales become the norm, Qwilr offers a competitive edge—giving teams the ability to differentiate not just with what they sell, but how they sell it.