Nutanix is taking a major step to strengthen its partner ecosystem with the launch of Nutanix Partner Central, a new centralized platform designed to simplify engagement, speed up sales cycles, and unlock new opportunities for innovation.
The portal aims to give partners easy access to critical resources, actionable insights, and engagement tools in a single, unified location — a move that aligns closely with Nutanix’s “Big Four” guiding principles: profitability, product, long-term commitment, and trust.
“This isn’t just another portal. It’s about creating a smarter, more efficient way to work with our partners and help them grow,” said Michael Magura, Vice President of Partner Sales, Asia Pacific Japan at Nutanix, during the company’s Nutanix .Next25 conference in Washington, D.C.
Building a Partner-First Ecosystem
The launch of Nutanix Partner Central marks the first phase of a broader partner roadmap. Upcoming enhancements will include features like customer renewal insights, role-based views, demand generation data, and an AI-powered assistant called PartnerGPT. A revamped Partner Locator and personalized dashboards are also in the pipeline.
What sets this platform apart is that it’s being shaped directly by partner feedback. Nutanix said the continuous evolution of Partner Central reflects its commitment to collaboration, transparency, and agility in responding to partner needs.
“We’re not going to push changes on our partners without considering their needs,” Magura said. “We always strive to collaborate on solutions that benefit everyone.”
Beyond HCI: A Full Cloud Infrastructure Platform
While Nutanix built its name in hyperconverged infrastructure (HCI), the company has evolved into a full cloud infrastructure platform that supports app development and deployment across on-premises, hybrid, and cloud environments.
According to Magura, this transformation presents a major opportunity for managed service providers (MSPs) and resellers who are ready to move beyond traditional, less scalable infrastructure.
“Many partners still operate at the infrastructure or virtual machine level,” he explained. “But the market is shifting fast — toward cloud-native apps, AI, containers, and Kubernetes. Those who adapt will lead.”
Supporting Partners with Flexibility and Skills
Nutanix’s Elevate MSP program is designed to give service providers commercial flexibility, multi-tenancy, and tools to support advanced workloads. Alongside the platform, Nutanix also provides training and certifications to help partners deploy solutions effectively while ensuring profitability.
“Our focus is to make deployment more efficient and beneficial for our partners,” Magura said.
As Nutanix continues to evolve its partner strategy, the launch of Partner Central reinforces its commitment to building strong, scalable ecosystems that align with the next wave of digital infrastructure demands.