When developers share what tools they love—or loathe—on platforms like Reddit, Stack Overflow, or Hacker News, they’re not just chatting. They’re revealing powerful buying signals that can shape enterprise sales. That’s exactly the data Israeli startup Onfire wants to capture — and it’s just raised $20 million to do it.
The round includes a fresh $14 million Series A, co-led by Grove Ventures and TLV Partners, with participation from IN Venture, the venture arm of Sumitomo Corporation, and LeumiTech 77, a special fund commemorating Israel’s 77th anniversary.
Turning Developer Conversations into Go-to-Market Gold
Founded by Tal Peretz (CEO), Shahar Shavit (CTO), and Nitzan Hada (CPO) — all veterans of Unit 8200, the Israeli intelligence unit often compared to the NSA — Onfire has built a platform that listens to what developers discuss in public forums. It then uses AI to identify which companies those developers work for, who the decision makers are, and where they are in their buying cycle.
This data-driven approach allows B2B sales teams to time and tailor their outreach with precision. Onfire’s system also layers in context such as budget cycles and purchasing behavior, helping vendors understand not just who to talk to, but when and why.
According to the company, the platform has already powered over $50 million in closed deals for its beta customers, which include ActiveFence, Aiven, Cyera, Port, and Spectro Cloud — along with other firms in data, cybersecurity, and observability sectors.
A New Data Layer for Smarter Sales
For Peretz and his team, the mission goes beyond improving sales efficiency. They want to reshape enterprise go-to-market (GTM) strategy with AI-driven insight.
“Before we wrote a single line of code, we interviewed around 275 revenue leaders in the IT space,” Peretz said. “We discovered that while most still rely on direct sales, AI could help them do more with less — provided it’s contextual, not generic.”
That insight became Onfire’s foundation: start with the data, then build AI around it.
“Our biggest differentiator is that we began as a data-first company,” Peretz added. “AI is the layer on top — not the other way around.”
Investors See a “Missing Piece” in Enterprise GTM
Lotan Levkowitz, Managing Partner at Grove Ventures, believes Onfire is filling a gap in how B2B software companies approach sales.
“Many SaaS and infrastructure firms have great products, but lack the data foundation to power AI-driven go-to-market models,” he said. “Onfire brings that missing piece — the intelligence layer that makes outreach relevant and timely.”
Levkowitz describes the platform’s evolving dataset as a self-improving moat. “With every new customer, Onfire’s model gets better. The system learns from each engagement, which compounds its value over time,” he added.
From Intelligence Unit to Intelligent Outreach
While Onfire’s founders’ military backgrounds might raise questions about data privacy, investors say the company’s use of publicly available data is compliant — and its intent is constructive.
“Our customers are happy,” Levkowitz noted, “and their prospects are too — because they get pitched the right solutions at the right time, instead of irrelevant spam.”
Scaling for a Global Market
With 60% of its team based in Israel and a growing presence in New York, Onfire plans to use its new funding to expand across AI, R&D, and sales. The company expects the U.S. to be its biggest market, as demand grows for AI-enhanced B2B intelligence tools.
Peretz says Onfire’s north star is clear: make developer-driven data a new currency for enterprise growth.
“In a world drowning in noise,” he said, “context is the new signal.”