Leadership transitions often mark the beginning of a new chapter for growing technology companies. For Australian micro-investing platform Raiz Invest, the appointment of fintech executive Craig Keary signals a renewed focus on scaling growth, expanding customer engagement, and strengthening its position in the digital wealth management market.
Raiz has announced the appointment of Craig Keary as Chief Executive Officer, effective immediately, as the company prepares for its next stage of expansion across Australia’s investment and wealth technology sector.
Keary succeeds Brendan Malone, who will step down after six years leading the business. Malone will remain involved during a transition period to support leadership continuity.
A Leadership Appointment Focused on Growth
The appointment comes at a significant moment for Raiz as the company continues to expand its customer base, product offerings, and assets under management.
Keary brings decades of experience across financial services, wealth management, and digital platforms. Throughout his career, he has held senior leadership positions at HSBC, Westpac, and AMP Capital, giving him extensive experience working with large-scale financial institutions and investment businesses.
His background also includes serving as Chief Executive Officer of Selfwealth, one of Australia’s best-known online investment platforms, providing direct experience in the digital investing and wealth technology sector.
By appointing a leader with both traditional financial services expertise and fintech experience, Raiz is aiming to strengthen its ability to compete in an increasingly digital investment landscape.
Building on a Strong Foundation
The leadership transition follows a period of operational progress for Raiz under Malone’s tenure.
During his time as CEO, the company sharpened its focus on its Australian operations while continuing to grow revenue, active customers, and funds under management. The business also improved profitability and cash flow, strengthening its financial position despite broader market uncertainty.
Raiz has evolved considerably since its origins as Acorns Australia, eventually establishing itself as an independent ASX-listed company and becoming one of Australia’s most recognized micro-investing platforms.
Its signature round-up investing feature allows users to automatically invest spare change from everyday purchases, helping make investing more accessible to a wider audience.
That approach has helped Raiz build a sizeable customer community while expanding its broader suite of financial products.
Expanding Beyond Micro-Investing
The company enters this new leadership phase with strong operating metrics.
Raiz recently reported record funds under management of more than A$2 billion, alongside hundreds of thousands of active customers across its investment platform.
Growth has also been supported by increasing adoption of products beyond traditional investment accounts, including its Jars, Kids, Plus, and Super offerings. These products are designed to encourage longer-term engagement while helping customers manage different financial goals through a single platform.
The expansion of these services reflects a broader industry trend in which digital wealth platforms are evolving from simple investing tools into comprehensive financial ecosystems.
AI and Digital Wealth Management
Another area of focus for Raiz has been the use of technology to improve customer acquisition and engagement.
The company has been investing in its proprietary technology infrastructure while incorporating artificial intelligence into marketing and customer growth initiatives. As competition intensifies across fintech and wealth management, data-driven customer engagement strategies are becoming increasingly important for sustaining growth and retention.
For Raiz, technology remains central to its long-term strategy as it seeks to expand its presence within Australia’s growing digital investment market.
Positioning for the Next Chapter
Keary’s appointment represents more than a routine executive transition. It reflects Raiz’s intention to build on its existing momentum while pursuing new opportunities in wealth technology and digital financial services.
With a combination of traditional banking expertise, wealth management experience, and fintech leadership credentials, Keary arrives at a time when investor expectations and digital engagement models continue to evolve rapidly.
As Raiz enters its next phase, the company will be focused on expanding its product ecosystem, strengthening customer relationships, and maintaining growth in an increasingly competitive fintech landscape.
For Australia’s digital wealth sector, the appointment underscores the growing importance of experienced leadership capable of combining financial services expertise with technology-driven innovation.