As global payment infrastructure evolves beyond traditional banking systems, Latin America is emerging as one of the most active regions for fintech innovation and cross-border payment transformation.
Global payments and stablecoin infrastructure company TransFi has appointed Victor Lucena as Chief Executive Officer for Latin America, reinforcing the company’s push to expand its presence across the region’s fast-growing digital payments market.
The appointment comes at a time when businesses and consumers are increasingly seeking faster, lower-cost alternatives to traditional international payment rails, particularly as stablecoin adoption continues gaining traction worldwide.
Strengthening TransFi’s Presence in Latin America
Lucena brings more than a decade of experience in the global payments industry, having held senior leadership roles at companies including Worldpay, PayU, Rapyd, and Thunes.
Throughout his career, he has focused on building regional operations, expanding payment corridors, and developing partnerships with banks, fintechs, payment service providers, and enterprise customers across Latin America.
For TransFi, the appointment signals a move toward deeper local operations as competition intensifies in the cross-border payments sector.
The company said Latin America’s cross-border payments market generated approximately $34.6 billion in revenue in 2024 and is projected to grow significantly over the next several years as digital financial services continue expanding across the region.
Stablecoins Are Reshaping Payment Infrastructure
The growth of stablecoin-based financial systems is becoming an increasingly important part of the global payments conversation.
Traditional cross-border payment systems have long faced criticism over slow settlement times, high transaction fees, and fragmented infrastructure. Stablecoin-powered rails are now being explored as a more efficient alternative for international transactions and remittances.
According to industry data referenced by the company, some stablecoin-based remittance corridors are already operating at significantly lower costs compared to legacy systems.
That shift is creating opportunities for infrastructure providers like TransFi that are building blockchain-enabled payment solutions focused on enterprise and institutional adoption.
Victor Lucena said the region is entering a new phase of financial modernization.
“Latin America is entering a new phase of financial innovation. The demand for faster, more transparent and more efficient cross-border payment solutions has never been higher,” he said.
He also emphasized the growing importance of stablecoin adoption as businesses look for more scalable international transaction infrastructure.
A Competitive Fintech Market Continues to Grow
Latin America has become one of the most competitive fintech regions globally, attracting investment from payment providers, digital banks, and financial infrastructure startups.
However, scaling across the region remains challenging due to fragmented regulations, varying banking systems, and country-specific compliance requirements.
That makes local leadership and operational experience increasingly important for companies looking to expand sustainably.
TransFi co-founder Raj Kamal said Lucena’s experience across global fintech infrastructure companies gives the company stronger execution capability as it builds long-term operations across the region.
The company is positioning itself around the broader evolution of programmable payments, digital assets, and modernized financial infrastructure — areas expected to play a larger role in enterprise finance over the next decade.